I’ve always been curious about search engines. As a marketing student curious about understanding digital consumer behavior, I know how integral search engines can be in a consumer’s path to purchase, as they can potentially make or break your business. Fortunately, I was lucky enough to have had the opportunity to take a digital marketing course at York University, where we were taught the intricacies of SEO and paid search in great detail.

However, for those who are unfamiliar with SEO and why it’s important for the future, I just wanted to share a great video from Search Engine Land that explains everything in simple language which really helps you understand the whole process.

Hope you enjoy!

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What is Search Engine Optimization?

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